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description: Marshmallow Cosmos
is a replica freeway column mass-produced as a breakfast cereal.
The work is a re-branding of generic breakfast cereals. The types
and flavors of enclosed cereal vary widely and the variety of
cereal in each box is unmarked.
This work draws attention to the blurring of word and image in
the layered buildup of graffiti. On a cereal box we read for brands
and logos, but in this "freeway" version we find instead a networked
sprawl of animated text.
Marshmallow Cosmos documents the supporting columns of the I-280 freeway in San Francisco, California, and all graffiti and painting was done by artists who frequent that site. 10% of the sale price of each box is donated to SF Connect, a local charity. The work is printed in a limited edition of 1,000 and each box is individually signed, numbered and sealed.
materials: Photographs offset
printed on card, bagged and sealed breakfast cereal
original dimensions: 11.75”
x 2” x 7.75”
with thanks to American River Packaging
and Colourpress.
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