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Marshmallow Cosmos 2007

 

description: Marshmallow Cosmos is a replica freeway column mass-produced as a breakfast cereal. The work is a re-branding of generic breakfast cereals. The types and flavors of enclosed cereal vary widely and the variety of cereal in each box is unmarked.

This work draws attention to the blurring of word and image in the layered buildup of graffiti. On a cereal box we read for brands and logos, but in this "freeway" version we find instead a networked sprawl of animated text.

Marshmallow Cosmos documents the supporting columns of the I-280 freeway in San Francisco, California, and all graffiti and painting was done by artists who frequent that site. 10% of the sale price of each box is donated to SF Connect, a local charity. The work is printed in a limited edition of 1,000 and each box is individually signed, numbered and sealed.

 

materials: Photographs offset printed on card, bagged and sealed breakfast cereal

 

original dimensions: 11.75” x 2” x 7.75”

 

with thanks to American River Packaging and Colourpress.